Write a product description
The Product description tool writes a selling description of your product or service for you, ready to paste on your listing or your shop. You will find it in your Client area, via Dashboard, then Trade Assistant.
Good to know. The trade Assistant is included from the Starter plan (the Solo plan gives access to the editorial kit only). Each generation uses 1 of your plan's monthly quota.
Open the trade Assistant and select your trade
Go to your Client area, via Dashboard, then Trade Assistant. First, select your trade from the list and click Save. This is what lets the agent write with the vocabulary and tone of your industry.
Tip. The quota counter at the top shows how many generations you have left this month. Each generation uses one, whatever the tool.
Choose the "Product description" tab
In the trade Assistant, open the Product description tab. Each tab is a dedicated writing tool.
Describe your product
Give the agent the key facts: what the product or service is, what makes it unique (material, origin, craftsmanship), who it is for and its price if you want to show it. A few keywords are enough, the agent structures the rest.
What you describe
Scented candle, soy wax, fig scent, handmade in small batches.
The suggested description
"A handmade soy wax candle, gentle all the way, releasing a moreish fig scent. Small batch, for a warm mood and a clean burn."
Tip. Give one or two concrete details (handmade, local, custom): they are what makes the description credible and different from a generic listing.
Generate the variants
Click Generate. The agent gives you several variants in seconds, so you can pick the one that sounds most like you.
Tip. Not sold on a variant? It is only a starting point, you will be able to adjust it in the next step.
Copy, regenerate or adjust the tone
Once you have spotted the right variant, you can:
- Copy the text in one click.
- Regenerate for new suggestions.
- Adjust the tone: shorter, warmer, more direct.
All that is left is to use the text, by pasting it on your product listing, your online shop or your catalogue.
Tip. You always have the final say. Nothing is sent or published automatically, the agent prepares the text, you decide when and where to use it.
Examples by trade
A short, credible use of the tool, whatever your trade.
« Describe the new tasting menu of the season »
« Describe an 8-week online coaching offer »
« Describe a custom parquet fitting service »
« Describe a gift box to add to the shop »
« Describe a property to publish in the listing »
« Describe a new brioche for the window and the site »
« Describe a treatment and blow-dry package in salon »
« Describe a signature bouquet for the online shop »
« Describe a handmade piece for an Etsy listing »
Bonus tips
Talk benefits, not features
A good listing says what the customer gains, not just what it is. Give the technical details to the agent, it turns them into arguments that make people want it.
Match the length to the channel
An e-commerce listing, a menu card or a property ad are not the same format. Adjust the tone to "shorter" for a hook, more detailed for a full listing.
Be honest about the product
Describe what you really offer. A fair, concrete description converts better and saves you from disappointment and returns.
Keep a reusable base
Generate a version, tweak it, keep it as a template. You save a lot of time on your next listings in the same family.
Ready to write listings that make people want to buy?
The trade Assistant is included from the Starter plan. Discover the packs built for your trade, or start your trial.